We’ve all heard the statement: “Don’t judge a book by its cover.” While it still validates its meaning, sometimes the cover gives you an idea of what you will go into—case and point: color psychology and marketing. The modern shopper factor considers color as a major decision point over every other factor in the buyer journey.
Color is fundamental to the human experience. We feel, communicate, and heal with color. It is used in so many ways throughout our lives: white for weddings, black for funerals, red for anger, and so on. It is used in advertising to promote items and in workplaces and classrooms to boost productivity.
Color is the best medium for communicating. Color has the power to arouse feelings, trigger behaviors, and alter ways of thinking, whether or not we are aware. It has the power to stimulate or calm your mood, increase or decrease blood pressure, and even pique your hunger. It is indisputable that color has a significant influence on our daily activities, whether this influence is innate or learned.
When used correctly, color can be the difference between a sale or no sale, making it crucial in the buyer’s journey. To understand colors and their properties, let’s examine some commonly known colors and their effects.
Starting off with red, this color signifies courage, action, boldness, and passion. Red evokes a sense of urgency that is ideal for clearance deals. It also stimulates hunger. Fast food chains typically use it as a result. The color physically energizes the body, increasing heart rate and blood pressure. It is crucial for call-to-action buttons, such as those on a website, as it motivates users to take action.
Unlike red, blue is more demure in its message as it signifies stability, peace, tranquility, and trust. Blue is also associated with a good night’s rest and acceptable sleep, leaving people feeling rested! 60% of people who sleep in a blue bedroom will wake up happy, awesome right?
Notable users of this color are Ford and American Express which use the color blue to convey these feelings. If you investigate brands that use blue, you may see that many have been around for a long time. Hence the feelings of stability and trust that the color can enforce.
Finally, we will talk about it. In a way, yellows take the passion of red and the levity of blue despite being a primary color. Yellow often evokes happiness, optimism, and enthusiasm Given the bright and warm nature of the color, it invokes a feeling of ease and cheer. Yellow can also stimulate the metabolism and stimulate hunger. It’s a great color for brands trying to do marketing with color in the food sector.