4 Tips to Grow Your Ecommerce Sales

It’s one thing to launch an ecommerce business, but maintaining and growing that business is an entirely different beast. It takes time, effort and a good plan to successfully grow your sales. Here are some tips to help you get there:

1. Grow Your Email List

Whenever we talk about growing online sales, there’s one thing that always comes to mind: email lists. Growing your email list can also grow your bottom line while gaining loyal customers.

Only a small percentage of visitors will make a purchase during their first visit to an ecommerce site. Your goal should be to focus on finding a way to connect with visitors and build relationships. This will ultimately help bring visitors back to your site to make a purchase.

What’s the best way to do this? Through email marketing. Growing your email list will expand your reach with your email marketing campaigns.

To grow your list:

  • Place opt-in forms in the right places
  • Collect emails through live chat
  • Gather emails at checkout

Be consistent, and take your time when developing email marketing campaigns.

2. Create a Content Strategy

Content marketing is still one of the most cost-effective ways to market an ecommerce site. But you can’t just dive into content marketing without a plan.

That’s where your content strategy comes in.

Start by creating a list of the ways you want to reach your audience. This could be blog posts, videos, newsletters, or a combination of all three.

Creating a content strategy is a complex process with multiple components and steps. HubSpot provides an informative and comprehensive guide on how to create an effective strategy.

3. Provide Potential Buyers with Valuable Information

The ultimate goal with content creation is to provide readers with valuable information and get them interested in a brand or product. But content can also be used in a more direct way to help buyers understand products and how they work.

For example, if you sold medical supplies online, you might include buying guides on product pages to help visitors find the right product for their needs. An FAQs page may provide answers to common questions related to sourcing and manufacturing that may impact a buyer’s decision to make a purchase.

4. Focus on Reviews

Product reviews are crucial to your ecommerce site because they help boost conversion rates. Reviews help convince potential buyers to take the plunge and make a purchase.

Positive reviews serve as a vote of confidence in your brand and provide you with some credibility. Potential buyers will be more likely to buy from your store if others have already made purchases and are happy with your products.

In fact, 63% of customers are more likely to buy from a site that has reviews.

There are many ways to generate more reviews.

  • Ask customers to leave reviews in follow-up emails after purchases.
  • Add review forms to your product pages.
  • Ask your followers on social media networks to leave reviews.

One other tip: don’t ignore negative reviews. Rather, respond in a professional way and do what you can to make things right. You can’t please everyone, but responding to negative feedback shows that you care