Although the United States is home to nearly 800,000 dental professionals, dentists across the country are reporting that they aren’t busy enough and are having trouble attracting and retaining new patients at their practices. This is leaving many with low confidence in not only just individual practices but also the industry as a whole.
It continues to become harder to find and keep new patients, as many patients are beginning to cut back on discretionary spending during times of financial hardship. Also, 43% of new patients to dental practices only visit once, leading to less revenue, fewer referrals and slower growth of the entire industry.
Dental marketing and SEO considerations may be the key to fixing this problem. Studies have shown that healthcare providers focused on improving customer experience saw revenue increases of up to 20% over 5 years. Using SEO techniques, strategically placed ads, appealing web design and artificial intelligence tools, practices can reach new pools of patients and will have a better chance of retaining them long term. Especially as AI continues to become important for both businesses and consumers to take advantage of, ensuring that practices are optimized for SEO and agentic SEO queries will be imperative.
Source: Dental Marketing Guy