Search engine optimization, or SEO, is a strategic marketing method with the goal of increasing online traffic to a website. SEO is a tool to increase a page’s ranking on search engine results pages (SERPs) for specific and relevant keywords and phrases.
Why is more traffic the goal? Because it increases leads to your dental practice, thereby bolstering your business volume. One common mistake dentists make is not understanding SEO in terms of potential leads searching for local dentists.
Many dentists and dental practices want to ignore SEO. However, avoiding such a valuable marketing technique will put you behind in a highly competitive business. Remember that most dental patients have a wide range of dentists to choose from. If they can’t find you online, you won’t attract more patients.
If you’re still not convinced that you need to invest in SEO, here are the top reasons why you should.
Branding and Increased Visibility
To be found online by potential patients, you must appear higher in search engine rankings. The only way to do this is to utilize SEO. Using keywords and phrases your prospective patients are searching for will help improve your online visibility and, therefore, generate more leads.
Business Credibility
By properly using keywords and phrases, you can create business credibility. Whether they realize it or not, most internet users make mental notes when searching on search engines. Therefore, in the minds of potential patients you are reaching online, your website ranking high is a vote of confidence.
If Google trusts your business to be relevant, they believe that they should be able to trust you too. When your dental practice ranks high on search engines, they see your brand as more credible.
Improved Traffic
When your dental practice page ranks higher on search engine results pages, your site will experience increased traffic due to more impressions and clicks. Creating keyword-related title tags and meta descriptions is a part of SEO that helps your page rank towards the top of the results pages. When you optimize your tags and descriptions, you increase your click-through rate, which increases your web traffic.
Cost-Effectiveness
SEO is cost-effective and directly targets potential clients who are already searching for your product or service. Proper SEO tactics can help you save money rather than investing in riskier marketing tasks, including cold-calling. While cold-calling can be an effective strategy, it’s incredibly time-consuming and has much less lead generation than those generated by an inbound marketing strategy like SEO.
Since SEO targets prospective patients who are actively searching for the services you offer, the traffic coming to your site is already more qualified than that of other marketing strategies, resulting in more cost savings.
Ready to Invest in SEO for Your Dental Practice? Contact Dentalfone Today
Implementing an effective SEO strategy can significantly and quickly enhance your dental practice’s reach. It can provide your practice with many benefits, such as more visibility, credibility, traffic, better branding, and a higher ROI.
Dentalfone is a multi-faceted SEO and marketing company staffed by industry specialist who are ready to take dental practices to the next level. From updating your website to expanding your social media reach, Dentalfone has you covered. To learn more about how effective SEO can grow and benefit your dental practice, contact Dentalfone today at 855-385-3663 or online.