A food truck can be one of the best businesses to start, get bought by a large company, and make a ton of money. To do this, they need to build customer loyalty and have good visibility into their sales.
1. Mirror Image
When potential customers are driving down the street, they need to be able to instantly tell what business is which and what their unique selling proposition is. You must ensure your menu has a few signature items that instantly tell customers who you are and why they want to buy from you.
2. Truck Size
The size of your truck is also a big issue. When you are going to buy this truck, make sure that pick up and set up can be quickly done by one or two people. The same goes for parking. When you are parked, you need to be in a good place easily be seen from the road. A bad spot with just one tiny parking space usually won’t cut it for many restaurants and food trucks because most people who pass by will only notice if they are parked well. Also, ensure that any product in your truck looks tasty and functional.
3. Menu Length
Many food trucks need help with their menu length, saying too much about them and making people leave the truck without buying anything. Make sure that one can read any menu you put together in 15 seconds without making them sick of you and your business. California cart builder has a great idea to have simple and unique images of the food for customers. It makes it easy for them to throw away the menu and think about what they want to order.
Another issue that many food trucks struggle with is pricing. Remember that you are in a niche, and your focus is not on being a full-service restaurant but a specialized small business focusing on a few signature items. You can get away with charging more than they would typically pay for your items while still guaranteeing sales because you are the only place they can get it.
5. Food Quality
One of the biggest problems with food trucks is getting good food quality. Your truck will become a place for people to get sick of food or an item that is hard to enjoy. The number one way you can fix this problem is to use great suppliers and ensure easy access to quality ingredients whenever you need them. Make sure that every time anyone gets something from your truck, they are satisfied with what they get and are willing to spend more money with you because your food was that good.
6. Avoid Mobile
Having a mobile truck is an excellent idea. It can bring your business to people who would not usually be able to get to your business, and you can bring it back to a place that has been busy before for the second day of sales. But remember, when taking the truck on the road, make sure you have planned for everything. If you need gas or electricity, make sure you have provisions. Make sure there is space where your customers can find you and get in touch with you quickly while moving.
7. Lack of Storage
When dealing with a food truck, ensure you have room for all the supplies and that your truck has adequate storage. Having a small business where there is no room for you to store your products means that you either leave more stuff at home or lose money by throwing away products at the end of the day.
8. Long Lines
When people go out to eat from a food truck, they only go out expecting to wait in line for a minute or two. Most customers are there for 10 to 20 minutes, then leave. If you want people to spend more, then you need to offer them a short and efficient line so that they are not waiting too long before being served.
There are a lot of great benefits to running a food truck over a restaurant. But you must ensure that you are doing all the essential things to build your business and avoid some common pitfalls that other businesses have fallen into.