Starting a new business has never been easier than in the modern digital world. However, it has also never been more complicated, and running a successful business still requires quite a bit of skill, dedication, and hard work.
One of the skills that have become more important than ever for running a successful business is digital marketing. Digital marketing is not intuitive, which is why getting advice from pros like Jurgen Cautreels is so important.
Jurgen Cautreels has created many groundbreaking strategies for large and small businesses alike and has spent years perfecting the craft. I contacted Jurgen Cautreels and asked for some digital marketing tips he’d give any new business owner.
Jurgen Cautreels emphasized the importance of not targeting everyone with your strategy. He says, and research has supported, that it is much better to find a very narrow target audience and aggressively target them.
You can research your audience by taking a look at competitors’ social media pages and finding out who follows them. You can see which posts your competitors post get more attention and who interacts with those posts.
Analytics are so accessible nowadays that you should absolutely do your best to incorporate them into your strategy. They’re no longer just for the big boys, and everyone from small businesses to state-wide chains will benefit greatly from them.
If your website is built in something like WordPress, then you can figure out exactly where your visitors are coming from and what they are doing on your site. This will help you curate your whole strategy.
Speaking of websites, Jurgen Cautreels spent a lot of time talking about how important it is to have a modern website. Your website shouldn’t just look nice, but it should function well. It shouldn’t be slow or laggy at all, and most importantly, it should work on phones and tablets.
If your website doesn’t work on mobile devices, then you’ll be missing out on a huge chunk of your potential customers. They’ll simply get to your site, see it doesn’t run well on their phone, and go shop somewhere else.
Luckily, most web developers know how to incorporate mobile support, and modern website builders have built-in mobile functionality, so it isn’t very hard to get a great website up and running.
Sometimes you need to take risks in marketing. Take a little risk every now and then to see if it pays off.
This is how new strategies are invented, and there’s very little risk compared to the potential reward. If you’ve never tried posting a video before, then post a little video. If you haven’t tried comedy, then get in touch with your funny side. See how your audience reacts to these posts, and you may just find that they love them.
There are so many social media platforms, and it’s almost impossible for a smaller business to be on every single one of them. Jurgen Cautreels says the good news is that you can pick and choose which platforms to give your attention to.
Figure out where your target audience spends most of its time, and target those platforms aggressively. There’s no reason to spend time looking for water in the desert.