With the world dealing with the COVID-19 pandemic this past year, businesses struggled to get their footing. With lockdown restrictions and instituted max capacity seating, it became even more challenging than ever for restaurant owners to be successful and turn a profit.
Despite that fact, many business owners did their best to think outside the box to help both keep and attract new business. Some attempts worked, while others did not. Still, one idea that was seen to work time and time again was the institution of a mobile ordering app.
According to restaraunttechnologynews.com, nearly 60% of mobile orders were placed through a mobile app during the past year. With that being the case, it is easy to see why mobile ordering is booming and likely not going away anytime soon.
So, with that being said, it has become essential for any food business to have a mobile app. In a world where technology seems to increase every day, there is no reason why you should not have an app for your business. In fact, take a look below at the four reasons mobile apps are so necessary:
Get Ahead of Competitors
By having a mobile app, restaurants can get ahead of their main competitors. Whether through various discounts and deals, or just easy access, mobile apps make the customer experience that much better. So, if your competitor has yet to get a mobile app while you have one, you are already a step ahead of them.
Enhance User Experience
A strong selling point of a mobile ordering app is it’s easy to use nature. Customers can easily navigate through an app, order what they want, and then just wait for their food to either arrive via delivery or wait for it to be ready for pickup.
Additionally, restaurants have the ability to let customers earn points for purchases, as well as free and/or discounted items, on mobile apps.
If you put yourself in the customer’s shoes, wouldn’t you want to be able to earn free food and drinks? Of course, you would. That just goes to show how enhanced the user experience becomes once your business has a mobile app.
More Orders Come Through When There is a Mobile Option
As stated in the introduction, mobile orders are going through the roof. In fact, a recent Mobiquity report found a 36 percent year-over-year increase in the number of people saying it was their first time using a restaurant’s mobile app. What that says is that more mobile orders will be coming very soon, so make sure your restaurant has an app set up for your customers.
One of the things that make mobile apps in food business essential is that they truly simplify the process. Mobile apps make it easier for customers to order, personalize their order, and so much more. Its efficiency is key and will help improve the functionality of your business.