The Importance of Local Landing Pages

If you’re a business that relies on a brick and mortar presence, you might have thought that the pandemic was finally receding…but think again. We are now seeing record numbers of COVID cases thanks to the surge from the Delta variant so it shouldn’t come as a surprise that owning your online presence is extremely important. How does one increase visibility for their business? A great way is to up your game through local landing pages

SEO is not for the faint of heart, especially when it comes to technical local SEO, and becomes even more complex when dealing with a multiple location business. So, where should you start? Some tips are fairly straightforward such as listing your hours, having unique content, and addressing safety and social distancing. Yet, some parts are more technical such as achieving high Core Web Vitals and speed scores.

Check out a comprehensive guide of what some of the most effective businesses are doing to reach the coveted local 3 pack – the map search results that show on Google search results along with an infographic companion, courtesy of Wiideman.

Anatomy of a Local Landing Page