The Benefits of a Career in Marketing

If there’s one degree that can be applied in any business, it is marketing. By covering social sciences, humanities, communication, digital and technology, it presents a hot job market for graduates who are able think strategically, create relevancy and deliver measurable results. Moreover, with technological advancements and the explosion of social media now being added to the marketing mix, this job field keeps evolving at warp speed.

  1. What Can You Do With A Marketing Degree

Every industry and every business of any size needs a good marketing strategy to be profitable and successful. However, contrary to what many people think, marketing is much more than just advertising. This strategy is essential for long-term brand success as an effective marketing strategy will result in increased customer engagement and loyalty as well as a more effective performance of the entire company.

This is why the beauty of a career in marketing is that you can work anywhere, in an advertising agency, a consumer company or even a utility company such as Infinite Energy, as they all need a marketing specialist to maintain their competitive edge. Even banks and law firms need marketing.

Personality traits

Many are often surprised to hear that being creative in the traditional sense is not a pre-requisite to the marketing profession. Moreover, it is about the ability to blend creativity with an execution strategy and being able to synthesize and use the data to tailor your efforts. Successful marketers are generally one of two things, or both. First is being a good purpose-driven communicator, meaning you can easily express yourself with words. Think of it this way: a good is not worth anything unless you can articulate in a compelling way. Second is being a good analyst so you can interpret the data that measures the success of your efforts. The key to success is knowing when you need to change and adapt your strategy to avoid wasting further time and energy. To do that, you need to be able to know which tools you will use to measure your efforts and how to interpret the results. The real game changer is applying all that theory to the real world and having the empathy to ‘read’ your consumers.


With a marketing degree, you’re in for a span for career titles. You may aim for traditional ones such as Marketing Manager, Brand Manager, Account Executive or digital upgrades such as SEO Manager, Web Marketing Manager, Social Media Manager or Digital Optimization Specialist.

  1. Benefits of a Marketing Career

Emsi, a Career Builder company reporter that the median income of a marketing specialist is $44.27 per hour which is consider more than a well-paid job. Besides the increased pay and a wide range of career choices, there’s even more to it.

As brands are putting more emphasis on digital marketing than ever before, something that the pandemic only further accelerated, this job market is booming. The Bureau of Labor Statistics predicts that marketing careers will increase by 17 percent by 2025 as there will be estimated 1.3 million marketing jobs in the United States. Gearing yourself up for a career where demand exceeds supply is always a good move, especially in the current climate of uncertainty, job scarcity and all around terribleness.

Valuable marketing skills also future-proof your career, increase your job security and enhance your career progression. Regardless of the state of the world, companies still want valuable skills, with the only addition that they now need to be turned digital.

Moreover, this is a rare field where you can kickstart your career easily as many people were hired without having a coveted internship or graduate placement as they showed an admirable portfolio that showed their talent. This can be as simple as having one’s own blog or popular social media profile.

Moreover, the fact you can apply this knowledge to any sector or role makes this an agile career and therefore, if you decide to switch industries at some point in time, you’ll probably only need a little training to do so.

Takeaway – Marketing is everywhere. Moreover, it is essential for growing sales and profit. Even during a crisis and the undergoing recession, there’s a huge need for savvy marketers because organisations need to position themselves ahead of competitors and the only way to do that is by understanding their customers. In order to do create a strong bond with their consumers, it is essential they know how to capitalize on all the powerful things digital has to offer and apply the marketing theory to the real world. This is why marketing experts are sought out by every business on the planet.