Startups are the perfect business model for
entrepreneurs – they are quick to grow and generate profit. Of course, this is
only true if you develop an innovative product and know how to advertise it.
It’s not all that easy to develop a
marketing strategy – it asks for a lot of money and careful planning. There are
so many content creation models available that it’s a challenge to choose.
However, as many studies suggest, video is
one of the most effective ways to promote your product or service. So, we will
be looking into why you need video and how you can use it to your advantage in
the best way possible.
The
Benefits of Using Video
People, your
potential customers included, tend to be visual perceivers. They find images
and videos way more understandable and enticing than plain text. Which is why a
business like Mag-nificent
can be crucial in helping launch an event or a party.
Many statistics show that video campaigns
are the rage at the moment. For example, videos on landing pages increase conversions by as high as 80%.
Besides, over 90% of digital consumers will share videos with
others.
When it comes to youtube, people watch over 500 hours of video each day, and
four of every five viewers find demo videos helpful. Most of the users who
watch such demos end up buying the product, too.
These numbers are just the tip of the
iceberg when it comes to user statistics, but we feel it proves the point quite
well.
Choosing
the Right Type of Video
Your mind might be flooding with ideas of
possible video topics. However, to make your content more efficient, you need
to choose wisely. Use these approaches to do so.
Follow the Blog
Dig into Google Analytics to see which of
the posts from your company website perform best. If you produce video content
covering similar topics, people will come to them more organically.
Find the Support
As the guys at the St Louis video production company say, their
clients have seen a higher return on investment using video than any other form
of advertising. Such companies specialize in video marketing and telling the
story of your company.
They, for example, can help you
brainstorm the topics – they already have the knowledge on the FAQs from users
on various issues. They can even help you make a video series providing
answers.
Look Into External Resources
Check what people are searching for using
the many tools available out there – Ubersuggests
and Answer
the Public being our two favorite examples.
This data will help you come up with
constant keywords and phrases that people often google. Then create content
around those.
Top
Approaches of Pitching Your Video Content
There are several ways to make this idea
work even more to your advantage. Here are our favorite approaches.
Youtube Series
You’re an expert on your product or
service. You launched it with a solution to a particular problem in mind, or
you wanted to help your customers in their everyday lives.
How-to videos are the perfect way to build
trust with your audience while showcasing your expertise on the topic.
Social Media Content Promotion
Social media is so cluttered nowadays that
it’s challenging to reach your audience organically. People are drawn to videos
more than text, so it is a useful strategy for promoting on social networks.
So, create short teaser videos with the
main points from your posts. Include the link to the original posts, though,
and you’ll drive traffic.
Teaming Up With Influencers
Brands reach out to influencers hoping to
promote their products or services to pre-established audiences. So,
influencers tend to get tons of pitches daily, which leads to most of them
being unnoticed.
You need a subtle approach, which could be
featuring an influencer in a startup video.
Adding Clips to Email Marketing
Email marketing strategy seems to be as old
as time, but it’s growing stale. So, you could spice it up with a little video
attachment to your mails.
Final
Thoughts
Video content is a super-powerful tool that
can lead to the extreme growth of your business. To implement it the best,
assess your marketing strategy and try to fit it where it has the potential of
bringing the highest value.
There are many ways to do so – fine-tune
your content marketing approach to social media. Make a Youtube channel or
create webinars. If you’ve already dipped your toes in the waters of video, you
might further engage your audience via live streaming.
The trend seems to be on continual rise, and it doesn’t look like it
will hit a plateau anytime soon. So, jump on the bandwagon and take advantage
of this with our starter tips.