Electric cars are becoming more and more popular around the world, as car companies aren’t just changing the engines, they’re also changing how they advertise. They’re using new and different EV marketing methods to market electric cars, just like the cars themselves are new and different.
In this fast-moving sector, the role of promotion is no longer limited to glossy brochures or showroom launches. Instead, brands are using a mix of press statements, influencer content, test drive experiences, and region-specific campaigns to educate, excite, and build trust with consumers. The Middle East is experiencing rapid growth in electric mobility, and this is particularly evident here.
Marketing in the Age of Electrification
The global shift toward electric-powered vehicles isn’t just a trend; it’s a movement backed by regulation, environmental consciousness, and changing customer preferences. As automakers race to launch their next-generation battery-powered vehicle, the real challenge lies in connecting with audiences who may still have questions or doubts.
A clear, engaging, and credible communication strategy has become essential. According to a recent media release by one major European automaker, their EV sales rose by 38% last year, and over 60% of that increase was directly linked to online campaigns, influencer partnerships, and localized press coverage.
“ Electric vehicles are still new territory for many consumers,” says Karim Habash, Head of Marketing Strategy at a leading auto brand operating in the UAE and KSA. “It’s our job to not just sell the car, but to explain the benefits, answer concerns, and make people feel confident in making the switch.”
News Releases: Still a Cornerstone
Even in today’s digital age, the classic news statement remains a powerful tool for electric car advertising. News releases provide credibility and reach, whether they announce a new product launch, highlight a sustainability milestone, or confirm development into new markets.
Brands frequently communicate media releases using specific Middle East press release platforms to guarantee that their news reaches the appropriate media outlets, blogs, and investors in the region. These channels assist manufacturers in establishing regional trust, particularly when entering new markets where electric transportation is still growing.
For instance, when a global electric automobile manufacturer announced its entry into the Saudi market earlier this year, the official press statement not only outlined the product specs but also addressed battery range, local service centers, and government incentives, all concerns unique to that market.
Test Drives and Pop-Up Experiences
The best sales strategy to get people to buy electric automobiles is to let them try once. Car companies owners trying out new things like test drive events, showrooms that move around, and even using virtual reality so people can try driving electric cars without even being in one. They want to show people how cool their electric cars are.
These immersive marketing activations are especially popular in Middle Eastern cities like Dubai, Riyadh, and Doha, where luxury, technology, and experience-based publishing align well with the tastes of high-value customers.
Lina Al-Fahim, an advertising executive at an electric vehicle startup in Dubai, explains: “We hold weekly test drive days where clients can feel the car, speak with engineers, and watch the charging process in real time. These events serve to ease hesitation and demonstrate that EVs are simple and enjoyable to drive.
Influencers, Social Media, and Micro-Targeting
Social media has become a front-line tool in power-driven marketing. Car influencers, tech reviewers, and eco-conscious creators now play a central role in shaping public opinion about electric vehicles.
In the Middle East, bilingual creators on platforms like YouTube, TikTok, and Instagram are helping automotive brands educate Arabic-speaking audiences about EV features, government incentives, and charging infrastructure.
Additionally, brands are turning to paid media strategies with audience targeting based on interests, income brackets, and geographic zones. This level of precision allows electrifying marketers to focus their efforts, for example, by running different campaigns in cities with more developed EV infrastructure.
A Market Ready to Shift
The Middle East is becoming an increasingly attractive region for electric vehicle manufacturers. With rising environmental awareness, ambitious government policies, and infrastructure investments, the time is ripe for automotive brands to double down on strategic promotion.
Official press announcements often highlight how brands are aligning with Vision 2030 in Saudi Arabia or the UAE’s Green Mobility plans, giving campaigns a local touchpoint that resonates with policymakers and the public alike.
Final Thoughts
Successful advertising means merging innovation with clarity through a well-written press release, running an influencer campaign, or with a simple test drive, which wins a skeptical driver over. As the electric car market matures, the way it communicates.
For automotive brands serious about shaping the future of mobility, the message is clear: EVs can’t just be built well, they must be marketed smartly. And in markets like the Middle East, the opportunity to do both has never been greater.