Over the last few years, AI has evolved a lot, becoming more accessible even to the general public. Now that tools like Google Gemini and ChatGPT get more and more popular every day, the future seems almost uncertain when it comes to how we search for things online. Businesses that spend money on a guest posting or link insertion service are worried that AI search engines will take over Google, but despite concerns, this doesn’t seem to be the case.
Google was released back in 1998, and it became the largest search engine online. If you have any questions to ask, you definitely have to go to Google immediately. Will AI truly become a replacement, or do we have no reason to be concerned? In this post, we will talk about why AI search engines will not dethrone Google.
The Improvement of AI Search Engines
Anyone who uses the internet even for minor tasks has noticed the shift to a more AI-friendly environment. Lately, AI joined a wide range of industries, and we even have apps we can use freely, such as ChatGPT, to ask questions and find useful links. Interest in AI increased considerably ever since 2022, and now, tools like Microsoft Copilot and Google Gemini have demonstrated their amazing progress in the world of internet searches. On ChatGPT, all you have to do is ask for an answer, and the machine will give you an answer based on resources or give you links to information you could research.
On Google, people were able to find results easily thanks to the algorithm. If you created content, all you had to do is add specific keywords for the engine to rank you higher. So, if you had a business that sold herbal remedies, you’d have an increased likelihood to rank highly if you just added that to your page more than once. But this is also what made Google a bit more vulnerable to Black Hat practices. Many website owners were trying to trick Google’s system, which led to Google being a bit less trustworthy.
But once Google changed and implemented RankBrain in 2015, it was able to rank websites and pages in a more effective way. Even Google was transformed by AI. So, artificial intelligence isn’t a new thing that has just started being used 2 years ago – Google has been taking advantage of it for ages, and it still uses systems like RankBrain and SpamBrain nowadays. This is why traditional search engine owners and marketers aren’t exactly worried about AI, but rather about how much AI will develop.
Advertising Impact of Google vs AI
If you’re into marketing, you already know just how much Google relies on revenue from advertising. A myriad of businesses from all over the world use Google to launch ad campaigns and get some ad revenue at the same time. Therefore, many company owners will not be ready to switch too soon.
When it comes to AI chatbots, they do not come with their own advertising features, so they cannot be used the same way as Google. Instead, marketers will mainly use chatbots to help develop their ads. Google Ads however uses its own AI features, which means people could just go there if they want better suggestions and features for their campaigns.
What Will AI Search Engines Bring to the Market?
AI search engines will definitely change the virtual landscape as we know it. While they will be different from traditional search engines, they will still provide benefits that can be extremely useful for marketers and not only. Here are a few things that will change with AI search engines:
- Informational Searches – Individuals who have access to AI search engines will mainly look for basic information or advice. For example, they may ask things like what supplements they should use daily for better health, or which yoga poses are the best for improving relaxation.
- Navigational Searches – With this search type, users will try to locate certain websites more easily. This could be either the site of the government or the site of a specific company. It will help improve navigation.
- Transactional Searches – Transactional searches are done with the purpose of buying something. For example, people would look up things like “best laser hair removal near me” or “buy turmeric supplements online”. It means that the users are ready to spend their money on something and they are looking for options.
- Explorational Searches – Explorational searches are done when a person wants to understand something better or learn additional data on a certain topic. For example, someone may look into the benefits of meditation for stress and anxiety.
With AI search engines, people can ask simple questions and get an answer quickly instead of going through millions of results until they find what they’re looking for. At the same time, someone looking for something more specific will probably still go for your typical search engine.
Why AI Search Engines Won’t Replace Google
AI search engines can be very convenient thanks to how quickly they present you with results. However, they will not replace Google. While AI search engines work faster, they do not have the same depth that a human point of view does. Instead of replacing Google, AI will work in balance with traditional search engines to provide more accurate results for users.
Besides, things like real-time data and sports scores may not be as easy for AI to handle. Users won’t be able to rely on AI in these situations, which is why Google remains superior.
Besides, Google is just better for advertising overall, so business marketing experts will still focus mainly on Google Ads and other Google services.
Conclusion
Even though AI search engines are getting more traction lately, they will not fully replace Google. Google uses AI too and is able to provide better options for advertisers, but also for people looking for a more human approach or who want more depth. Expect Google to still go strong when facing AI search engines.