Well-planned direct mail campaigns can boost real estate business dramatically. The key to success in marketing strategies that use mail is doing homework ahead of time rather than sending mail out in a shotgun fashion and hoping for the best. Here are three tips for helping your real estate business thrive with direct mail.
Establish Your Target Audience
To get good results, send your mail to those who will be most receptive to it. To establish your target audience, you first need to think about what you want your marketing campaign to do.
- Do you want to tell people about yourself?
- Do you want to create active leads?
- Are you interested in those selling or buying?
- Is your focus high-income dwellings or low-income properties?
Once you know what your interests and goals are, you can narrow your mailings and focus on contacting those who would likely be interested.
Use Innovative Mediums
People today may quickly toss mail into the recycle bin if it does not immediately catch their interest. You need your mailings to stand apart from the rest. Creative use of color and other graphics as well as including the right information are keys to keeping people’s eyes on your material. Today there are even specialized services that will help you develop and implement direct mail campaigns, such as sending a postcard for real estate marketing. They help you target your mailings for the best results.
Get the Timing Right
No matter how creative your material is, if you do not send it at appropriate times, recipients are likely to be uninterested. For example, home buying and selling ramps up in the spring and stays active until June, when it starts falling. Winter is the slowest season for real estate transactions.
Direct mail is a great way to reach potential customers and spread the word about your business if it is done well. You can use mailing campaigns to help your business grow and succeed in the future. All it takes is ingenuity, knowledge, and passion.